During the exhibition Girlfriend Experience from 26 januari until 9 march 2007 at Mediamatic, Martin Butler presented four human avatars to play with. You could log in at home via Skype with your character of choice. You could direct the avatar, explore the space and challenge him or her. The avatars could also be observed live in their Analog Villa at the exhibition space at Mediamatic.

I designed the exhibition space which served as stage for the 4 human avatars. Instead of real furniture, I used black tape to shape the complete interior of the actors' livingroom and bedroom.

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Posted by kristin at 03:55 PM | Comments (0)

El Hema was an exhibition/store at Mediamatic from 24 august 2007 until 6 january 2008. El HEMA is an Arabic version of the Dutch department store franchise "Hema", which is the most public manifestation of Dutch culture.

Based on an analysis of the most characteristic elements of the "Hema", I designed together with five Arabic designers the interior of the store. The typical atmosphere of a Hema shop is kept, while furniture, signage and photos are translated into Arabic.

El Hema won the Dutch Design Price 2007 in the cathegory "Visual Identity".

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Posted by kristin at 03:04 PM | Comments (0)

In the exhibition "Vergessene Fahnen" from 30 March to 11 May 2007 at Mediamatic the German artist Florian Thalhofer used an interactive road movie and photos to show fellow countrymen who, months after the World Cup football in 2006, are still hanging the national flag out.

To make the film a spatial experience, I used big prints of Thalhofers photos from the road trip to cover all walls of the exibition space.

Posted by kristin at 02:03 PM | Comments (0)